ALICE wanted to transition from their pre-existing blogger site to a new WordPress site. We worked together to design a site that met their dual goals of housing detailed scientific information for other scientists, as well as providing information in ways that is also accessible to the lay public. We worked hard to create a layout for the site that would be easy to navigate, while still containing a lot of detailed information. They wanted to use imagery from one of their members, who is also a photographer. These impressive photos of stark, icy landscapes ended up giving a very dramatic feel to the site.