Rosemary, an Alaskan author, was putting a new book out, and wanted to make sure she had a strong online presence before that. She wanted a simple three-page site, integrating some dramatic Alaskan photography showcasing different aspects of her life as an outdoorsperson and environmental scientist. She didn’t have pre-existing brand guidelines, so we worked up a mood board to give us a starting point for understanding her desired brand aesthetic, and then iterated different versions of the site from that.
